Who is an SEO expert?
SEO stands for Search Engine Optimization and it means how popular your content is on search engine result pages. An SEO Expert works on different things to optimize websites. They also need to analysis and review every action they have done to get a better result. The eventual aim of an SEO Specialist is to help a client’s website gain organic leads via search engines. Put it in a different way, an SEO specialist needs to make the site rank higher in organic search results for valuable key phrases.
Why is an SEO expert needed?
This question has a really simple answer. These days people prefer to buy online rather than going to a physical store. Since the competition is very tight in the online world, businesses have to be available to their customers there. It can bring you more costumers and as a result, more revenue. Here are some other reasons to hire an SEO expert.
- less dependency on SEO agencies
SEO agencies are one of the alternatives every business owner is thinking about. However, if you consider the costs it might make for you, you will probably opt to have a full-time SEO expert by your side. If you have in-house SEO skills then you can execute your plans without depending on external support.
- Reduce marketing cost
As we mentioned previously, people usually find what they need online. It means if you want to have brand awareness, the online advertisement could be more useful rather than traditional ones. You can easily hire an SEO expert and spend your money on improving your content quality and technical parts as well. As a result, you are able to reach your marketing goals with appearing in higher ranks of search engines.
Steps to become an SEO expert
Now we are going to introduce some abilities you need to take to become an SEO expert.
Understand how search engines work
The very first step of becoming an SEO expert is to know how search algorithms work. This could be one of the key things is needed to be learned; Since the whole concept of SEO revolves around the search engines. It is always good to start with the elementary concepts and then work the way up to the most complicated theories.
Understand the true meaning of SEO
SEO is a very complicated concept that consist of a lot of details. It does not just all about keywords and backlinks; In fact, it is much more than that. The main responsibility of SEO is to provide suitable information for users and help them find what they want. As an SEO expert, you have to concentrate on how to convert a normal visitor to a customer. Subcomponents of SEO would be:
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Content SEO
Learn what SEO expert do and get the right SEO training
Internet is an ocean of the information and finding the right one from the internet will create a mess at the end. These days people would like to learn SEO as fast as they can; So, spending endless hours searching and reading articles would not be that much favorite. Therefore, you need to find the best in the industry which can help you learn the SEO faster and save you time and money too. Below we will introduce some awesome resources that help you become an SEO expert at the very short time:
Google digital garage: Google has designed a new list of courses and tried to cover everything you need to know about digital marketing. Since SEO is a part of digital marketing, these courses would help you have a better insight into SEO in the whole marketing strategy. Totally, these courses would not go into the fine details of SEO. However, they could be considered as great resources if you want to get familiar with online marketing.
Moz SEO course: Moz is the most famous company when it comes to SEO tools. They are not limited to tools and they designed an SEO course as well. These articles cover the basics of SEO. Although they are not complete, it is a good start for beginners.
Keep yourself updated on SEO changes
If you follow news related to SEO, you might understand that rules and algorithms are changing all the time. For instance, Google is making more than 250 changes to their ranking algorithms in one year. So if you want to retain and improve your position in the search engine ranking page, you need to stay informed about the latest updates. There is a lot of proven websites which provide information about on-going SEO changes for SEO expert s. Below we will be discussing some of them:
Google blog: Google has recently established a blog for sharing news related to its products. They often share news about Google search too.
Search engine Roundtable: The most popular website by all SEO experts. It presents daily news about everything that is going on in the SEO industry. For lots of people loving SEO, this is the most priceless and useful SEO news website in our industry.
Choose the right SEO tools
Put SEO in perspective, we can figure out that it is impossible to do SEO alone. There is so much information to process, many decisions to make and a lot of data to analyze. If you try to do everything manually, you will spend your valuable time analyzing numbers and statistics. Instead of this, you can work on tasks that can get you better results.
Google webmaster tools: This is perhaps one of the most useful and authentic tools for SEO. The most astonishing thing about Google webmaster tools is that you can use it for free. It can give you a lot of information about your website. For example, you can see which keyword has brought you more costumers and also what are the ranks of different pages.
Ahrefs: The reason I preferred this on MOZ and SEMRUSH is working with Ahrefs is simple. You are able to manage every single information you need to enhance your SEO. It is also possible to carefully observe your competitors in order to find their strength and weakness points and try to build a plan for that.
Practice SEO and be patient
SEO is mostly practical rather than being a theoretical subject. The outcome of studying the SEO theory should be applied to a website. This is the way that you can improve your exposure in search engines. If you can not find an SEO expert position in a company, you can easily launch your own website and try to implement what you have learned on that. Try to find good keywords. Then start to produce high-quality contents around those keywords and finally find a way to build links to your page.
SEO is a long process and it needs patience. If you are looking for a way to increase your website traffic, I am afraid to say SEO is not a proper solution. If you want a very fast result, you probably should think about PPC campaigns. SEO is all about producing content and try understanding user behavior in order to make better decisions.