Recently on October 25th, Google finally announced the brand new iteration of its natural language processing (NLP) capabilities. The name of the latest search algorithm is BERT and it is going to completely transform the way that the search queries works. The reason we call BERT as a major update is because this model might be one of the biggest changes to the natural language processing landscape in the last few years. So, in this article, we are going to take a closer look at BERT and see how it impacts your site.

Video SEO may make or break some brands. Because video is the most highly consumed digital media, if your business has not yet introduced a video marketing campaign, you are falling behind. But producing videos is only the beginning. The next and quite possibly the most important step is optimizing that content for search engines.

Backlinks have been an integral part of optimizing websites and web pages for search engines. Numerous studies by industry leaders in SEO have confirmed that having quality backlinks from diverse sources has a positive impact on ranking.

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile.

The acronym “ SEO ” stands for Search Engine Optimization. it is an important marketing tool for entrepreneurs and small business owners.Search engine optimization (SEO) is an important marketing tool for entrepreneurs and small business owners. It doesn’t have to cost a whole lot to implement, so you’ll be able to compete with larger companies.