Video SEO may make or break some brands. Because video is the most highly consumed digital media, if your business has not yet introduced a video marketing campaign, you are falling behind. But producing videos is only the beginning. The next and quite possibly the most important step is optimizing that content for search engines.
Without video SEO for business, your videos will not rank as high on YouTube, Google, and similar search engines. If nobody can find your content, then you certainly won’t experience any conversions.
What is Video SEO?
Video SEO is simply optimizing your video to be indexed and rank on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking, which this article will outline.
Make video serious, video miracles!
Video is one of the most popular content formats among Internet users. Researchers say by 2021 more than 80 percent of the content of the web video will be. The same thing reflects the value of videos in the not-too-distant future.
Because Google always cares about users and strives to showcase the best sites in search results, predicted videos are pre-populated in search results before textual content.
Google has raised the value of videos and images in its recent update to its new algorithm. So, after a trial on an article, I found that videos alone could increase the page rank in the search results.
Google can easily detect the content of the video on the page, and so can measure the value of the content with the videos and multimedia content that exists on the page. Of course, the video alone will not increase the rank of a page, and there are other things to improve the ranking of a page involved, which we will continue to explore.
But what’s important is how and how the video should be placed on the page to improve the ranking of the page, which we will discuss together.
Why Video is Important for SEO
Search engines reward websites with relevant content that readers like. Take video, for example. On YouTube alone, viewers watch more than 6 billion hours of video each month. People love to watch and share video content, which means having a few awesome videos on your site can increase shares. Say you have an explainer video that really helps customers understand a key element about your industry. They’re probably going to share it and maybe even return to it more than once. Video has other benefits for SEO as well.
Video SEO Techniques: How to SEO Video?
Choosing the right title
The first and foremost thing in the video SEO is to select the title optimally for it. The use of a keyword with stuffing an engaging and persuasive title is the most important thing to do in a video SEO.
Titles have always been important everywhere. The first thing that encourages users to see your video is its title. Try using the main keywords of your content in the video title. If the keyword is the beginning of the title, it will be great.
Choose a unique title for video
It’s true that the title is always important, but do not forget, in videos the video’s original image is much more important. Custom Image or Custom Thumbnail is the image that the user decides to click on in the first encounter with the video!
Try to get an engaging and persuasive image for your video. The clicks on your video are very important, and it’s an important factor to increase your video ranking on the search results of the video sharing partner and Google.
Write a good description
The description or description tag is also one of the most important components of a video. Try to use the key words and phrases related to your video to write the video description.
Writing an optimal description will increase your video ranking on both the video and video search engines as well as Google.
In the video description tag, make sure you include the article link for the video or your site’s URL. The inputs from YouTube will be very valuable to you. Also, other Iranian video sharing sites are the same.
So, get your audience click on your site’s link in the description tag. You can do this by writing an impressive description. But I suggest in your video of your audience to click on the link in the description.
Use the keyword in your video
It’s also important to use the keyword in your speech in the video. Google can well handle the audio in the video.
According to a video experiment, a video using certain keyword words, even though the first and the second is empty or without sound, or even an unrelated title, is also detected by Google and the chance to be present in search results. And the atmosphere will be.
Try to naturally use your own key words and phrases in different parts of your video.
The time it takes to watch the video is important
One of the important factors that will increase your video’s ranking in search results is the amount of video you see. No video is seen to be seen! The total amount of time your video has been seen.
You should try to create videos that are longer to be seen. For example, short videos will have more chance to be seen. If you do, a greater percentage of viewers will see your video to the end, the better the chance to improve your video ranking.
Comments on videos
One of the factors improving the ranking of videos in the search results is the comments posted below. Comments or reviews have always been important and important.
Google can see the popularity and interactivity that users have with the comments posted below the post or video.
Try to ask your users to comment on video content at the end of their video. One of the good techniques to comment on answers to questions. Ask your viewers to ask your questions right away and wait for their answer.
It’s best to increase the value of your users. Telling your users will only answer your questions below the video. Do not ask another question about this video!
Video tutorials inside the website
Publishing and SEO video inside the site is a very important issue that you should pay attention to. Our main discussion is in video SEO within the site. The value of the video on the SEO means video inside the site. However, the release of video on video sharing sites will be quite trivial and valuable to us.
The cases I mentioned here were video SEO techniques on video sharing sites. But as you know, most people put their videos on their site. This makes the importance of a page that has a video to rise and thus rank well in Google’s video search results.
If you put your videos inside of your site, be sure to consider the following important points:
Use proper player
Do not use the default WordPress Player to put video inside the content! Try to use a good plugin for this. One of the best players to place video for users is the HTML5 Player. Also, the JW Player plugin is a good option for displaying video on the site.
Put the video on top of the content
Try to put your video at the beginning of your original content, not at the end. The higher the video on the page, the higher the value of your page. Try to insert your video page after the first 3 paragraphs.
Use H2 tag for video title
Try to write a title for your video before your video and put it inside the H2 tag. This will precisely cause Google to recognize your video title.
Write a description for your video
After placing the title and video immediately below it, write down the size of the 3 lines or a standard paragraph on your video. Just like the explanation I described in the previous part of the writing principles.
Put short videos
Try to put short video on the page. Full length videos are not visible. Short-term videos of less than 5 minutes can be seen 100 percent if they are exactly related to the subject matter of the page.
Do not forget that the user’s durability and stoppage is one of the most important factors in SEO.
With more than 2 to 3 minutes video, you can keep more users on the screen.
Take the first ten seconds seriously
Avoid introducing video into short video inside the page. Go straight to the original and try to make the video in the first ten seconds to see the end of the video.
summary and Conclusion
In this article, which was part of my personal experience, I tried to tell your loved ones the most important SEO tips on video sharing sites and within the site. Videos in the future of SEO play a very important role. Right now, using video on a page is one of the most important factors in SEO.
Additionally, search engines are always changing. Learn from the experts, but don’t be afraid to experiment with different SEO strategies and see what the results bring to your business.