In this article, we are going to introduce you to the concept of AMP. If you’ve already been searching Google on your phone, be sure to see the signs next to some results. We want to familiarize you with these signs and the necessity of using it on our website.

What is AMP?

AMP stands for Accelerated Mobile Pages and an open source Google app designed to create a faster and easier internet connection for mobile. In fact, AMP is the solution Google has to offer for fast Facebook articles, which means it provides media companies with a platform to allow users to read articles quickly without having to leave Facebook.

Using this, the search results are instantly displayed to users. Because a significant portion of the original content of each page is set aside and mobile displays optimized page.

While turning users into using Accelerated Mobile Pages was initially an answer to their rivals’ moves to give them better speed and not back their opponents, they also point to another important point, and that change in the world is about the use of the Internet.

Currently, according to StatCounter, fifty percent of all web traffic comes from mobile browsers. It’s interesting to know that as the number of smartphone numbers increases, this figure is on the rise.

Today, like most people in the world, your customers are now online instead of computers using their mobile phones, and this is what you have to offer them website through mobile phones.

If you do not think about designing a web site for this now, you should consider optimizing it for display on mobile pages. Be sure to consider AMP’s website optimization,Because the speed of loading your website greatly increases.

Guess what a user is waiting for? How much does it cost to load a page? 1 .. 2 .. 3 .. Just three seconds.

According to Google’s search deputy, David Besbris:

“If the user stays on the page for only three seconds, 53% of the searches performed on the mobile will be left unfinished.”

That is, at the same time you read the sentence, a number of users leave your site. According to Beris, who manages the AMP project, it will load the pages one sixth. (Speeding six times faster).

Over the past two years, we have begun the project, with AMP’s number of sites up to 25 million, which has posted more than 4 billion pages. And not only are the number of these pages rising, but their speed is increasing day by day. It’s interesting to know the average loading time of an AMP page from Google’s search is less than half a second.

An AMP primary partner, Washington Post, acknowledges that its content is 88 percent faster for its readers than non-AMP content.

This is not specify to a specific category of users and will increase the speed for all of them.

Google’s main goal is to ensure that AMP functions independently of the type of mobile or operating system. Also, it will not only be useful for simple mobile pages, but also a large part of its content.

Google launched its project on its blog saying:

“We want web pages that contain heavy content such as video, animation and photos to be immediately loaded with Google’s smart ads.We also intend to write code that works on multiple platforms and devices, so content will be displayed everywhere immediately, no matter what model you use, phone, tablet or mobile device.”

All of the above suggests that AMP is a good experience for any user. Because it not only speeds up page loading, it also adjusts the pages of the site to be displayed well on all devices.

Its impact

When it started working, Google’s chief social product and news chief Richard Gingras announced to AdAge that AMP would not be effective in mobile search rankings.

It will not have much impact on the ranking, as other factors (search engine ranking) should also be improved alongside it.

But on the other hand, Gingras pointed out that AMP would be effective at speed.

If there are two articles that one of these articles gives all the features of the AMP except for speed, and the second article only quickly, we will focus on the second paper, because the factor is speed that is very important for users.

It’s interesting to know that in 2015, Google released an update to its Mobilegeddon algorithm, which made Mobile Friendly a mobile page matter, because if the pages of the Ferrandill Mobile site were designed, they would affect their ranking in search engines.

One of the important goals of Google, which worked hard on it, is simply to activate AMP, for this reason, it has written a code of open source or open source, and has also provided training for this optimization.

The result is that pages on which AMP are active will rank higher in Google’s searches on mobile.

Users come to your site, they like and spend money.

According to an article that will be released soon by Google, it can help us in many ways.

Studies show that it boosts site traffic by 10% as well as visitors also spend 2 times on pages on the site. In the case of commercial sites, AMP pages had a 20% increase in sales compared to non-AMP pages.

The result is that users are more likely to visit AMP sites, spend more time on these sites, and are more likely to buy them.

AMP is not perfect

This is not convincing for everyone, but it also has the opposing idea of ​​Google, for example, Scott Gilbertson believes that shrinking valid HTML tags would make the web sites meaningless and funny, he says:

“What is really AMP, a way to abuse Google from your website! This will eliminate the content of your site and remove all the remaining works of personal credit from the site. “

Or, for example, from the Search Engine Journal, sergey Grybniak says: “It can affect ad revenue and eliminate analytic access.”

Some believe in the SEO industry, based on Google’s cache, AMP rejects site traffic.

Why should I use AMP?

This is a key question. If you own a site or blog or a news section, the use of AMP will not have much impact. It allows you to quickly transfer your information and display them in Google News.

Although there is little information about the use of This for business sites and their success, Google reports that the project has commercial benefits.

Accelerated Mobile pages

Use It

You can use this link to use on WordPress.

The included plugin is the most authoritative plugin in WordPress, created in partnership with WordPress, Google and other companies.

Of course, the appearance of your site using it, is so simple that you can be beautiful and pleasing with the AMP’s redesigned section.


There you have it, a deep dive into AMP from a technical perspective, spiced up with SEO wisdom. To summarize:

  • From a development perspective, implementing AMP takes time and effort. You’re best to create a 2nd version of your website which is AMP. Avoid having an AMP-only website like I did.
  • It won’t boost your rankings and will keep the user on Google’s domain — not yours.
  • It was built for Publishers and Advertisers. If you’re site is an online tool, not the best fit.

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