WordPress is a popular platform that is estimated to power nearly 30 percent of the websites in existence.
WordPress has considerably evolved from its roots as a blogging platform. A lot of businesses and startups don’t know how great it is, or why they should use WordPress for business, so I’m going to tell you why you should use it for your business or startup website.
Choosing a platform is one of the first and most crucial decisions you’ll make for your new website. Your Content Management System (CMS) will help determine how well your site runs, along with the number of tools and customization options available to you. With all the potential choices out there, however, it can be easy to feel overwhelmed.
What is WordPress?
For those of you unfamiliar with WordPress,it is an open-source content management system licensed under GPLv2, which means that anyone can use or modify it for free. A content management system is basically a tool that makes it easy to manage important aspects of your website – like content – without needing to know anything about programming.
Why use WordPress?
- It is open source. This means WordPress is free and anyone with the skills can create themes, plugins or add-ons to use with it. It is totally flexible and customizable.
- It is scalable. This is something to consider if you’re an enterprise website. If the CMS system you’re using can’t handle the number of pages you need or if it buckles under the first traffic spike that hits, it isn’t doing the job for you. WordPress can power any website from a simple personal site to a multi-site network.
- It is secure. While no platform is 100-percent secure, WordPress is easy to back up and lets you choose the plugins you want to add to make it’s as secure as you want it. That’s just another example of the customizability in WordPress.
- It gives you multi-user functionality. With WordPress, you can set up multiple users with permissions to post to the site. You can pick and choose the privileges you apply to specific users.
- It is search engine friendly. When we say we have a “presence” on the internet, that means we show up in search engines’ listings. Since 93 percent of online experiences begin with a search query, showing up in search engine results is a good thing. Straight out of the box, WordPress gives you features like RSS feeds, built-in robots.txt, custom permalinks, sitemaps, breadcrumbs, SEO-friendly markup and more. Not to drop a name, but Google loves it.
It’s no exaggeration to say that WordPress is an extremely powerful platform to launch almost any website with. It can be used to power both small and large websites, it’s easy to use, and, with the added power of themes and plugins, it’s easily one of the most flexible systems available. What’s more, it has a thriving community and is both free and open source.
There’s no question about it that is the best platform for your business site. It gives you all options you could possibly need, and it’s a pretty affordable and convenient option.